🗓 Date & Time: Thursday, May 8th, 2025
⏰ 12:00 AM to 13:15 PM
📍 Location: Trust Village à unlimitrust campus

About the session

Go-to-Market Strategy: When Do We Have To Think About It?
In this interactive Lunch & Learn, speakers will explore the crucial role of go-to-market strategy in a startup’s journey — from early-stage product development to stakeholder engagement and market visibility. Lucien and Rachele will offer complementary insights, blending business strategy and communication expertise, to help startups understand when and how to build a sustainable and impactful go-to-market approach.

About Lucien Etzlinger

Managing Partner at Credent Partners, Lucien brings over 15 years of experience in CRM, business strategy, and go-to-market consulting, working across industries with a strong focus on startups. Drawing from his years as a researcher and teaching assistant at EPFL’s Laboratory of System Modeling, Lucien will introduce the Systemic Enterprise Architecture Method (SEAM), showing how aligning business strategy, product development, and customer insights is key to market success.

Rachele Cantaluppi

Head of Business Development at Credent Partners, I have extensive experience in strategic communication, PR, and international business development. Throughout my career, I’ve worked with global brands across sectors including luxury, hospitality, and innovation, supporting them in strengthening their positioning, building impactful partnerships, and amplifying their visibility in both local and international markets.