🗓 Date & Time: Tuesday, July 1st, 2025
⏰ 12:00 AM to 13:15 PM
📍 Location: Trust Village à unlimitrust campus

About the session

How can you turn pricing from a scary unknown into a strategic lever for growth and differentiation?

Pricing is one of the most powerful levers for growth, yet it’s often misunderstood—leading to rough decisions and missed opportunities. Business leaders care about value and business impact, but pricing is still seen as a black box, and “value-based pricing” often gets reduced to a buzzword. The result? Over 80% of products and services are underpriced, leaving money on the table and frustrating those responsible for setting prices.

But pricing isn’t just about numbers, it’s also a powerful lever for innovation and differentiation. Companies that master their pricing don’t just optimize revenue; they redefine their positioning, outperform competitors, and create sustainable growth.

In this talk, you will:

• Discover and eliminate the biggest enemy of pricing
• Identify the cost of a poorly set price
• Learn how to set prices strategically
• Go beyond common myths around popular pricing models
• Turn your prices into a true competitive advantage

Through concrete examples and practical insights, this session will help you rethink your approach to pricing, so you can set prices with confidence and maximize both customer value and business outcomes.

About Salva Bocchetti

Salva Bocchetti is a recognized expert in Pricing, Monetization, and Product Strategy.
With over 20 years of experience as a product leader, he has defined strategies and built monetization models for tech companies ranging from startups to multinationals across diverse industries including e-commerce, marketplaces, cybersecurity, IoT, and drones.
Convinced that a product’s success heavily relies on a solid pricing and monetization model, he founded Reasonable Product, a boutique consulting firm specialized in optimizing product and pricing strategies to drive profitability and growth for tech companies.