TruLux is a Zurich based startup developing AI and sensing technology to provide absolute trust in luxury transactions. We provide solutions for retailers, brands and end customers to eliminate counterfeit goods without the need for expensive and time-consuming manual authentication. Using a mobile phone camera coupled with cloud AI and ML, TruLux’s technology analyses items, verifying authenticity based on microscopic details and defects, and uses the same biometric information to create and validate a unique fingerprint.

Fields : AI, Other