About the session
Every startup founder faces the same challenge: you’ve built a great product — but now you need to sell it.
For many technical or first-time founders, sales feels unfamiliar, uncomfortable, or even intimidating. Yet it’s the skill that determines whether a startup survives, grows, or disappears.
Join us for a practical, no-nonsense session with Thomas Oriol, entrepreneur, senior consultant, and author of Selling to Survive, a hands-on guide written specifically for founders navigating their first sales efforts.
Drawing on years of experience building software startups from scratch, Thomas has distilled the essential strategies that actually work in early-stage environments — simple, concrete, and immediately actionable.
Whether you’re making your first sales calls, struggling to close early deals, or trying to structure a repeatable sales process, this session will give you the tools to move forward with clarity and confidence.
About Thomas Oriol
Thomas has extensive experience building software startups from the ground up, following an early career in mergers and acquisitions. He is skilled in B2B sales and marketing, project management, roadmap management, and corporate finance. He is also the author of Selling to Survive, a practical guide designed to help founders master sales in their early stages.